Channel plateau
The channels that drove your initial growth are tailing off, and you're not sure where to focus next.
//Fractional CMO
Senior marketing strategy (and the hands to execute it)
I've spent 15 years in marketing, 10 leading teams and reporting to boards — but I've never stopped getting my hands dirty in the tactics. I won't leave you with a pretty slide deck and a wave goodbye. I'll show you the direction, then help you get there.
Book a call
For B2B SaaS at $1–10M ARR
Trusted by high-growth B2B SaaS teams
//Sound familiar?
You need to hit the next level, but you're bumping your head on a ceiling.
Investment to deploy
You just closed a Seed or Series A. It's time to invest in marketing — but you need senior experience to help spend it wisely.
No senior leader
You've got a junior IC who can execute well, but can't set the direction or initiate strategy. So the tactics don't connect to outcomes.
//The problem
Not all senior marketing help is created equal
The hands-off Fractional CMO
You know the deal. A senior leader who's so, well, "senior" that they've spent the last decade churning out slide decks and couldn't find their way around an ad account or CRM if they had Google Maps. The kind who shoots you a 50-page strategy deck, then leaves you to figure out how to implement it.
The "hands-on" agency
The agency founder was inspirational. They promised they'd be "in" the day-to-day. But once you got started, you were handed off to a junior Account Manager. Sure, they're specialists, and they're good at what they do. But they're not in your business.
I'm Jonny. I've spent 15 years in marketing and 10 years leading teams at early stage startups.
That means I've reported to CEOs, been accountable to boards, and led marketing teams big enough to make an impact but small enough that I've always had my hands in the tactics. I bring the same approach to my work as a Fractional CMO. You get a senior operator inside your business and when a job needs a specialist, I bring in someone I trust from my network. No account managers or hand-offs. You always work with me.
//Why I'm different
Senior strategy, hands-on execution, and a team left stronger.
01
Senior strategy
I've been Head of Marketing at two high-growth B2B SaaS companies, led teams of 2–15, reported to CEOs, been accountable to boards, and owned strategies that tied to business outcomes.
Not another CMO with a couple of years' experience as a marketing manager.
02
Hands-on execution
Wherever I've been, I've kept my hands in the tactics. At early-stage startups, that's just what you do. So I'm as comfortable in LinkedIn Campaign Manager as I am reviewing a quarterly pipeline report.
Not another CMO who hasn't been at the sharp end of a tactic for a decade.
03
Team mentorship
I've always left teams stronger than when I inherited them, because one of the biggest investments you can make in growth is in the team itself.
Not a fractional who keeps you dependent on them.
04
AI-enhanced, not AI-reliant
You get senior-level work, faster. I've turned 15+ years of experience into systems I've built and seen work. AI helps speed up delivery. It never replaces the "been there, done it" judgement behind it.
Not a generic playbook anyone can prompt from ChatGPT.
//The numbers
Claims are easy. Here's the proof.
6×
ARR growth at Leadfeeder in 5 years
80%+
YoY marketing-sourced revenue at OneUp
9-figure
exit at Leadfeeder
Case study
Situation
Joined a 3-person marketing team at a couple of million revenue as a Demand Generation Manager. Promoted to become Head of Marketing as we scaled toward a 9-figure exit.
Action
- Scaled team from 4 to 10
- Built product-led growth function
- Owned SEO and PPC strategy
- Launched first ABM programs
Outcome
- 6× ARR growth
- 80% marketing sourced revenue
- 50% annual ARR growth rate
- 400% signup/mo increase
//Work with me
Three ways to start, depending on what you need.
I work with a handful of clients at a time, so each one gets real attention.
GTM Sprint
For founders who need a focused GTM fix.
- 2× live workshops
- Async work via Slack
- Tightly defined ICP
- Clear positioning & messaging
- GTM framework
- 1-channel playbook
You'll walk away knowing who your best customers are, what to say to them, how to reach them, and where to focus.
From $7,500One-time
Fractional CMO
For teams who need senior leadership and execution.
- Senior strategy and planning
- Hands-on execution
- Meetings and mentoring
- Async work via Slack
- Access to my expert network when needed
An always-on senior marketing leader, at a fraction of the cost of a full-time hire.
From $5,000 /moOngoing
Advisory
For founders who want a senior sounding board.
- Weekly strategy call
- Async access via Slack
- Review of your plans, metrics & campaigns
A senior leader who's always there for directional advice.
From $1,200 /moOngoing
//CEO recommendations
Don't take my word for it.
Jonny came into the business at a time where we needed to refocus our marketing efforts and increase inbound revenue. His experience brought precision to our positioning and messaging, structure to our go-to-market campaigns, and a clearer understanding of the value marketing drives. He leaves OneUp in a much stronger position than when he started and I can't recommend him highly enough.
Derry Holt
CEO & Founder, OneUp
Jonny brings exactly what you expect from a B2B SaaS marketing leader. He held many roles at Leadfeeder as we scaled to become an 8-figure business, including leading the marketing team, which was a core driver of company growth.
Pekka Koskinen
CEO & Founder, Leadfeeder
We started working with Jonny on a fixed project to improve conversion across our PLG funnel. He came in with a clear point of view, helped us prioritise the right channels, and got hands-on alongside us. We didn't want to stop there, so we moved straight to a retainer and we've continued scaling ARR 50% year-on-year since. He's walked this exact journey before and it shows.
Divyesh Patel
CMO & Co-Founder, Gumlet
//Let's talk
Ready to break through your growth ceiling?
Book a free 30-minute call. No pitch, no pressure.