:root{
  /* colour */
  --white:#FFFFFF; --grey:#F5F6F4; --navy:#0E1726;
  --ink:#15181C; --body:#3C3F39; --muted:#5C6066;
  --char:#D7F94E; --fade:#F4FAD9; --line:#E7E8E4;
  --navy-muted:#AEB6C2;

  /* type */
  --display:'Fraunces',serif;
  --sans:'Geist',sans-serif;
  --sharp:'opsz' 144,'SOFT' 0,'WONK' 0;

  /* shape & shadow */
  --radius:3px;
  --border:1.5px solid var(--ink);
  --hair:1px solid var(--line);
  --offset:4px 4px 0;
  --offset-press:2px 2px 0;

  /* rhythm */
  --maxw:1080px;
  --gutter:28px;
  --section-y:clamp(3.5rem,8vw,6.5rem);
  --card-gap:22px;
  --focus:3px solid #3B5BDB;
}

*{box-sizing:border-box}
body{
  margin:0;
  background:var(--white); color:var(--body);
  font-family:var(--sans); font-size:1.0625rem; line-height:1.62;
  -webkit-font-smoothing:antialiased;
}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 var(--gutter)}
section{padding:var(--section-y) 0}
:focus-visible{outline:var(--focus);outline-offset:2px}
@media (prefers-reduced-motion:reduce){ *{transition:none!important;animation:none!important} }

/* ---- typography ---- */
h1,h2,h3{
  font-family:var(--display);
  font-variation-settings:var(--sharp);
  color:var(--ink);
  font-weight:600;
  line-height:1.08;
  letter-spacing:-.01em;
  margin:0;
}
h1{font-size:clamp(2.5rem,5.4vw,4.1rem)}
h2{font-size:clamp(1.7rem,3.6vw,2.5rem)}
h3{font-size:1.4rem;line-height:1.15}
p{max-width:62ch;margin:0}

/* eyebrow — uppercase Geist with the // mark */
.eyebrow{
  font-family:var(--sans);
  font-size:.74rem;
  font-weight:600;
  text-transform:uppercase;
  letter-spacing:.08em;
  color:var(--muted);
  margin:0 0 18px;
}
.eyebrow .sl{color:var(--ink);margin-right:7px}
.on-navy .eyebrow{color:var(--navy-muted)}
.on-navy .eyebrow .sl{color:var(--char)}

/* heading emphasis — chartreuse overlapping underline, upright (never italic) */
.mark{
  -webkit-box-decoration-break:clone;
  box-decoration-break:clone;
  background-image:linear-gradient(transparent 70%, var(--char) 70%);
  padding:0 .04em;
}

/* ---- buttons ---- */
.btn{
  font-family:var(--sans);font-weight:600;font-size:.95rem;
  padding:13px 26px;border-radius:var(--radius);border:var(--border);
  text-decoration:none;display:inline-block;cursor:pointer;
  color:var(--ink);
  transition:transform .12s ease, box-shadow .12s ease, background .15s ease;
}
.btn-lg{padding:15px 30px;font-size:1.05rem}

.btn-primary{background:var(--char);color:var(--ink);box-shadow:var(--offset) var(--ink)}
.btn-primary:hover{transform:translate(2px,2px);box-shadow:var(--offset-press) var(--ink)}
.on-navy .btn-primary{box-shadow:var(--offset) #fff}
.on-navy .btn-primary:hover{box-shadow:var(--offset-press) #fff}

/* ---- nav ---- */
.nav{
  position:sticky;top:0;z-index:50;
  background:rgba(255,255,255,.72);
  backdrop-filter:blur(8px);
  -webkit-backdrop-filter:blur(8px);
  border-bottom:var(--hair);
}
.nav-inner{
  display:flex;align-items:center;justify-content:space-between;
  padding-top:16px;padding-bottom:16px;gap:20px;
}
.mark-logo{
  font-family:var(--display);font-variation-settings:var(--sharp);
  font-weight:600;color:var(--ink);
  font-size:1.15rem;letter-spacing:-.01em;
  text-decoration:none;
}
.mark-logo .dot{color:var(--char)}
.nav .btn{padding:10px 20px;font-size:.9rem}

/* ---- hero ---- */
.hero{padding:clamp(3rem,7vw,6rem) 0 clamp(4rem,9vw,7rem)}
.hero-grid{
  display:grid;
  grid-template-columns:1.25fr .85fr;
  gap:clamp(40px,6vw,84px);
  align-items:center;
}
.hero .lede{
  font-size:1.0625rem;line-height:1.62;color:var(--body);
  margin:28px 0 0;max-width:46ch;
}
.hero-cta{margin-top:36px;display:flex;flex-direction:column;gap:14px;align-items:flex-start}
.who-for{
  font-family:var(--sans);font-size:.82rem;color:var(--muted);
  letter-spacing:.02em;margin:0;
}
.hero-photo{
  display:block;width:100%;max-width:420px;height:auto;
  border:var(--border);border-radius:var(--radius);
  box-shadow:var(--offset) var(--ink);
  margin:0 auto;
}
@media (max-width:760px){
  .hero-grid{grid-template-columns:1fr;gap:40px}
  .hero-visual{order:-1}
  .hero-photo{max-width:340px}
}

/* ---- proof bar ---- */
.proof{
  padding:clamp(2rem,4.5vw,3rem) 0;
}
.proof-framer{
  font-family:var(--sans);
  font-size:.74rem;
  font-weight:600;
  text-transform:uppercase;
  letter-spacing:.08em;
  color:var(--muted);
  text-align:center;
  margin:0 0 22px;
  max-width:none;
}
.proof-logos{
  list-style:none;
  padding:0;
  margin:0;
  display:flex;
  flex-wrap:wrap;
  justify-content:center;
  align-items:center;
  gap:22px 48px;
}
.proof-logos li{display:flex;align-items:center;justify-content:center}
.proof-logos img{
  display:block;
  height:32px;
  width:auto;
  max-width:160px;
  object-fit:contain;
}
.proof-logos img[alt="OpenX"]{height:22px}
.proof-logos img[alt="OneUp Sales"]{height:28px}

/* ---- cards ---- */
.card{padding:24px;border-radius:var(--radius)}
.card-crafted{background:#fff;border:var(--border);box-shadow:var(--offset) var(--ink)}
.card-crafted.emphasis{box-shadow:var(--offset) var(--char)}
.card-soft{background:var(--fade)}

.card-icon{
  width:44px;height:44px;
  display:flex;align-items:center;justify-content:center;
  margin-bottom:18px;
  background:var(--char);
  border:var(--border);
  border-radius:var(--radius);
}
.card-icon img{width:22px;height:22px;display:block}

.card h3{margin:0 0 10px}
.card p{margin:0;color:var(--body);font-size:1.0625rem;line-height:1.6}
.card .eyebrow{font-size:.74rem;color:var(--muted);margin:0 0 18px;line-height:1.2}

/* ---- section rhythm ---- */
.section-head{margin-bottom:clamp(2rem,5vw,3rem)}
.section-head h2{max-width:22ch}

/* ---- card grid ---- */
.card-grid{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:var(--card-gap);
}
@media (max-width:760px){
  .card-grid{grid-template-columns:1fr;gap:24px}
}

/* ---- trust: villains + turn ---- */
.trust{background:var(--grey)}

.villain-grid{
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:var(--card-gap);
}
@media (max-width:760px){
  .villain-grid{grid-template-columns:1fr;gap:20px}
}

.card-flat{background:#fff}

/* villain cards — muted "bad option" markers, no colour */
.villain-x{
  width:30px;height:30px;
  color:var(--muted);
  margin-bottom:16px;
}
.villain-x svg{
  width:100%;height:100%;
  stroke:currentColor;stroke-width:1.5;fill:none;
  stroke-linecap:round;
}
.villain p{
  font-size:1.0625rem;
  line-height:1.6;
  color:var(--body);
}
.villain p b{
  color:var(--ink);
  font-weight:600;
}

/* the turn — the hero of the section */
.turn{
  margin-top:clamp(2.5rem,6vw,4rem);
  padding:clamp(28px,4vw,40px);
  display:grid;
  grid-template-columns:2fr 1fr;
  gap:clamp(28px,4vw,48px);
  align-items:center;
  box-shadow:6px 6px 0 var(--char);   /* override ink shadow — this is the accent moment */
}
.turn-copy{display:flex;flex-direction:column}
.turn-visual{display:flex;justify-content:center;align-items:center}
.turn-visual img{
  display:block;
  width:100%;
  max-width:240px;
  height:auto;
  border:var(--border);
  border-radius:var(--radius);
}
.turn .lead{
  font-size:1.65rem;
  line-height:1.22;
  letter-spacing:-.01em;
  margin:0 0 20px;
  max-width:none;
}
.turn-sub{
  font-family:var(--sans);
  color:var(--body);
  font-size:1.0625rem;
  line-height:1.62;
  margin:28px 0 0;
  max-width:none;
}
.turn-sub .mark{font-weight:600;color:var(--ink)}
@media (max-width:760px){
  .turn{grid-template-columns:1fr;gap:24px}
  .turn-visual img{max-width:220px}
}

/* ---- differentiator: four pillars on white ---- */
.pillar-grid{
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:var(--card-gap);
}
.pillar{
  padding:32px;
  display:flex;
  flex-direction:column;
}
.pillar .num{
  font-family:var(--display);
  font-variation-settings:var(--sharp);
  font-weight:700;
  font-size:1.5rem;
  color:var(--ink);
  opacity:.32;
  letter-spacing:-.02em;
  line-height:1;
  margin-bottom:14px;
}
.pillar h3{margin:0 0 12px}
.pillar .benefit{max-width:none}
.pillar .foil{
  margin-top:auto;
  padding-top:20px;
  font-size:.98rem;
  line-height:1.55;
  color:var(--body);
  max-width:none;
}
.pillar .foil .mark{
  background-image:linear-gradient(transparent 58%, var(--char) 58%);
  font-weight:600;
  color:var(--ink);
  padding:0 .05em;
}
@media (max-width:760px){
  .pillar-grid{grid-template-columns:1fr;gap:20px}
  .pillar{padding:26px}
}

/* ---- receipts (navy) ---- */
.receipts{background:var(--navy);color:#fff}
.on-navy h2{color:#fff}
.on-navy .lede,.on-navy p{color:var(--navy-muted)}

.tiles{display:grid;grid-template-columns:repeat(3,1fr);margin-top:clamp(1rem,3vw,2rem)}
.tile{padding:0 30px}
.tile:first-child{padding-left:0}
.tile:last-child{padding-right:0}
.tile:not(:first-child){border-left:var(--hair)}
.tile .rule{width:30px;height:5px;background:var(--char);border-radius:1px;margin-bottom:18px}
.tile .big{
  font-family:var(--display);font-variation-settings:var(--sharp);font-weight:700;
  font-size:clamp(2.8rem,6vw,3.8rem);line-height:1;letter-spacing:-.03em;color:var(--ink);
}
.tile .lab{
  font-family:var(--sans);font-size:.78rem;text-transform:uppercase;
  letter-spacing:.06em;color:var(--muted);margin-top:14px;max-width:22ch;line-height:1.4;
}
.on-navy .tile:not(:first-child){border-left:1px solid rgba(255,255,255,.16)}
.on-navy .tile .big{color:var(--char)}
.on-navy .tile .lab{color:var(--navy-muted)}
@media (max-width:760px){
  .tiles{grid-template-columns:1fr;gap:28px}
  .tile{padding:0}
  .tile:not(:first-child){border-left:none;border-top:var(--hair);padding-top:24px}
  .on-navy .tile:not(:first-child){border-left:none;border-top:1px solid rgba(255,255,255,.16);padding-top:24px}
}

/* case study card on navy */
.case-study{
  margin-top:clamp(3rem,6vw,4.5rem);
  padding:clamp(28px,4vw,40px);
  background:rgba(255,255,255,.05);
  border:1px solid rgba(255,255,255,.14);
  border-radius:var(--radius);
}
.cs-tag{
  font-family:var(--sans);font-size:.74rem;font-weight:600;
  text-transform:uppercase;letter-spacing:.08em;
  color:var(--navy-muted);margin:0 0 10px;
}
.case-study h3{
  color:#fff;
  font-size:clamp(1.6rem,3vw,2rem);
  margin:0 0 26px;
}
.case-study h3 img{display:block;height:44px;width:auto}
.cs-grid{
  display:grid;
  grid-template-columns:1.2fr 1fr 1fr;
  gap:32px;
}
.cs-label{
  font-family:var(--sans);font-size:.72rem;font-weight:600;
  text-transform:uppercase;letter-spacing:.08em;
  color:var(--char);margin:0 0 14px;
}
.cs-body{
  color:var(--navy-muted);font-size:1rem;line-height:1.6;margin:0;max-width:none;
}
.cs-list{
  margin:0;padding:0;list-style:none;
  color:var(--navy-muted);font-size:1rem;line-height:1.55;
}
.cs-list li{
  padding-left:16px;position:relative;margin-bottom:8px;
}
.cs-list li:last-child{margin-bottom:0}
.cs-list li::before{
  content:"";position:absolute;left:0;top:.6em;
  width:6px;height:6px;background:var(--char);border-radius:1px;
}
@media (max-width:760px){
  .cs-grid{grid-template-columns:1fr;gap:24px}
}

/* ---- packages (white) ---- */
.section-head .framing{
  color:var(--body);
  font-size:1.0625rem;
  line-height:1.6;
  margin:16px 0 0;
  max-width:52ch;
}

.package .badge{
  display:inline-block;font-size:.64rem;font-weight:600;
  text-transform:uppercase;letter-spacing:.08em;
  background:var(--char);color:var(--ink);
  border:var(--border);border-radius:var(--radius);
  padding:3px 9px;margin:0 0 14px;
}

.package-grid{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:var(--card-gap);
  align-items:stretch;
}
.package{
  display:flex;
  flex-direction:column;
  padding:32px;
}
.package h3{
  font-size:1.75rem;
  line-height:1.15;
  margin:0 0 12px;
}
.package .pkg-meta{
  font-family:var(--sans);font-size:.72rem;font-weight:600;
  text-transform:uppercase;letter-spacing:.08em;
  color:var(--muted);
  margin:0 0 14px;
  max-width:none;
}
.package .pkg-who{
  color:var(--body);font-size:1rem;line-height:1.55;
  margin:0 0 24px;max-width:none;
}
.package .pkg-list{
  list-style:none;padding:0;margin:0 0 26px;
  font-size:1rem;line-height:1.55;color:var(--body);
}
.package .pkg-list li{
  padding-left:16px;position:relative;margin-bottom:8px;
}
.package .pkg-list li:last-child{margin-bottom:0}
.package .pkg-list li::before{
  content:"";position:absolute;left:0;top:.6em;
  width:6px;height:6px;background:var(--ink);border-radius:1px;
}
.package .pkg-outcome{
  font-size:1rem;line-height:1.55;color:var(--body);
  padding-top:22px;border-top:var(--hair);
  margin:0 0 26px;max-width:none;
}
.package .pkg-price{
  font-family:var(--display);font-variation-settings:var(--sharp);
  font-weight:700;
  font-size:2.15rem;
  color:var(--ink);letter-spacing:-.015em;line-height:1.05;
  margin:auto 0 0;
  max-width:none;
}
.package .pkg-price .pkg-price-mo{
  font-family:var(--sans);font-weight:500;
  font-size:1rem;color:var(--muted);
  letter-spacing:0;
}
.package .pkg-price .pkg-price-tail{
  display:block;
  font-family:var(--sans);font-weight:500;
  font-size:.75rem;color:var(--muted);
  text-transform:uppercase;letter-spacing:.08em;
  margin-top:8px;
}
@media (max-width:760px){
  .package-grid{grid-template-columns:1fr;gap:24px}
  .package{padding:26px}
  .package h3{font-size:1.55rem}
  .package .pkg-price{font-size:1.95rem}
}

/* ---- testimonials (grey) ---- */
.testimonials{background:var(--grey)}

.quotes{
  display:grid;
  grid-template-columns:repeat(3,1fr);
}
.quote{
  padding:0 28px;
  display:flex;
  flex-direction:column;
}
.quote:first-child{padding-left:0}
.quote:last-child{padding-right:0}
.quote:not(:first-child){border-left:var(--hair)}

.quote .qmark{
  font-family:var(--display);
  font-variation-settings:var(--sharp);
  font-weight:700;
  font-size:2.6rem;
  line-height:.5;
  color:var(--ink);
  display:block;
  margin-bottom:20px;
}
.quote .q{
  font-size:1rem;
  color:var(--ink);
  line-height:1.6;
  margin:0;
  max-width:none;
}
.quote .q .mark{font-weight:600}

.quote .attr{
  display:flex;
  align-items:center;
  gap:14px;
  margin-top:auto;
  padding-top:28px;
}
.quote .av{
  width:44px;height:44px;
  border-radius:50%;
  flex:0 0 auto;
  object-fit:cover;
  display:block;
}
.quote .attr-text{display:flex;flex-direction:column;line-height:1.3}
.quote .nm{font-weight:600;color:var(--ink);font-size:.95rem;line-height:1.3}
.quote .rl{font-size:.83rem;color:var(--muted);margin-top:2px}

@media (max-width:760px){
  .quotes{grid-template-columns:1fr;gap:30px}
  .quote{padding:0;border-left:none}
  .quote:not(:first-child){border-top:var(--hair);border-left:none;padding-top:28px}
}

/* ---- final CTA (full navy section, split layout) ---- */
.final{background:var(--navy);padding:var(--section-y) 0}
.final-inner{
  display:flex;
  justify-content:space-between;
  align-items:center;
  gap:48px;
}
.final .eyebrow{margin:0 0 14px}
.final h2{
  font-size:clamp(1.7rem,3.2vw,2.3rem);
  line-height:1.1;
  letter-spacing:-.01em;
  color:#fff;
  max-width:15ch;
  margin:0;
}
.final .sub{
  color:var(--navy-muted);
  font-size:1.08rem;
  line-height:1.5;
  margin:14px 0 0;
  max-width:38ch;
}
.final .btn{flex:0 0 auto}
@media(max-width:760px){
  .final-inner{flex-direction:column;align-items:flex-start;gap:28px}
}

/* ---- footer (ink) ---- */
.footer{
  background:var(--ink);
  color:#fff;
  padding:clamp(2.5rem,5vw,3.5rem) 0;
}
.footer-inner{
  display:flex;
  justify-content:space-between;
  align-items:center;
  gap:32px;
  flex-wrap:wrap;
}
.footer-left{display:flex;flex-direction:column;gap:4px}
.footer .mark-logo{color:#fff;font-size:1.2rem}
.footer-tag{
  color:rgba(255,255,255,.5);
  font-size:.9rem;
  margin:0;
  max-width:none;
  letter-spacing:.02em;
}
.footer-right{
  display:flex;
  align-items:center;
  gap:24px;
}
.footer-right a{
  color:#fff;
  text-decoration:none;
  font-weight:500;
  font-size:.95rem;
  transition:color .15s ease;
}
.footer-right a:hover{color:var(--char)}
.footer-right .footer-loc{
  color:rgba(255,255,255,.5);
  font-size:.9rem;
  padding-left:24px;
  border-left:1px solid rgba(255,255,255,.14);
}
@media(max-width:760px){
  .footer-inner{flex-direction:column;align-items:flex-start;gap:20px}
  .footer-right{flex-wrap:wrap;gap:18px}
  .footer-right .footer-loc{padding-left:0;border-left:none}
}
@media (max-width:760px){
  .proof-logos{gap:18px 32px}
  .proof-logos img{height:26px}
  .proof-logos img[alt="OpenX"]{height:18px}
  .proof-logos img[alt="OneUp Sales"]{height:23px}
}

/* ---- contact page ---- */
.contact{padding:clamp(3rem,7vw,5.5rem) 0}
.contact .grid{
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:60px;
  align-items:center;
}
.contact h1{margin-bottom:0}
.contact .intro{
  font-size:1.1rem;
  color:var(--body);
  max-width:44ch;
  margin:24px 0 34px;
}

/* identity — headshot with INK offset disc */
.me{display:flex;align-items:center;gap:16px}
.shot{position:relative;width:88px;height:88px;flex:0 0 auto}
.shot .disc{
  position:absolute;inset:0;
  transform:translate(6px,6px);
  background:var(--ink);
  border-radius:50%;
}
.shot img{
  position:absolute;inset:0;
  width:100%;height:100%;
  object-fit:cover;
  border-radius:50%;
}
.who .nm{
  font-weight:600;
  color:var(--ink);
  font-size:1.02rem;
  display:flex;align-items:center;gap:9px;
  line-height:1.2;
}
.who .rl{
  font-size:.9rem;
  color:var(--muted);
  margin-top:4px;
}
.li{display:inline-flex;color:var(--ink);transition:color .15s ease}
.li svg{width:18px;height:18px;fill:currentColor;display:block}
.li:hover{color:var(--body)}

/* booking card — crafted, chartreuse offset shadow */
.booking{
  background:#fff;
  border:var(--border);
  border-radius:var(--radius);
  box-shadow:6px 6px 0 var(--char);
  padding:26px 26px 12px;
  color:var(--ink);
  overflow:hidden;
}
.booking .calendly-inline-widget{display:block}

@media(max-width:820px){
  .contact .grid{grid-template-columns:1fr;gap:40px}
}

/* ---- testimonial band (full-width, grey) ---- */
.testimonial-band{background:var(--grey)}
.testimonial-band .inner{
  max-width:800px;
  margin:0 auto;
  padding:56px 28px;
  text-align:center;
}
.testimonial-band .qmark{
  font-family:var(--display);
  font-variation-settings:var(--sharp);
  font-weight:700;
  font-size:2.4rem;
  line-height:.4;
  color:var(--ink);
  display:block;
  margin-bottom:14px;
}
.testimonial-band .qt{
  font-family:var(--display);
  font-variation-settings:var(--sharp);
  font-weight:500;
  font-size:1.5rem;
  line-height:1.35;
  letter-spacing:-.01em;
  color:var(--ink);
  margin:0 auto 22px;
  max-width:none;
}
.testimonial-band .qt b{font-weight:600}
.testimonial-band .qattr{
  display:flex;
  align-items:center;
  justify-content:center;
  gap:11px;
}
.testimonial-band .qav{
  width:38px;height:38px;
  border-radius:50%;
  flex:0 0 auto;
  object-fit:cover;
}
.testimonial-band .qwho{text-align:left}
.testimonial-band .qnm{
  font-weight:600;
  color:var(--ink);
  font-size:.88rem;
  line-height:1.25;
}
.testimonial-band .qrl{
  font-size:.8rem;
  color:var(--muted);
}